Zohreh Gol Parvar; Fatemeh Farahani
Volume 3, Issue 10 , January 2022, , Pages 59-72
Abstract
This study evaluates the effective factors in the development of creative tourism in Chalous county. It is applied-developmental research and The study method is documentary and field research. A questionnaire was used to collect information and were used SPSS to analyze the data. The statistical population ...
Read More
This study evaluates the effective factors in the development of creative tourism in Chalous county. It is applied-developmental research and The study method is documentary and field research. A questionnaire was used to collect information and were used SPSS to analyze the data. The statistical population of the study was calculated using the Cochran's formula of 384 people that to increase 400 people for more reliability and validity. The results show that the 5 factors of research, play an effective role in the development of creative tourism and Pearson coefficient (0/459) has a direct effect on travel motivation and this coefficient has a direct and positive effect on Variety of attractions (0/372), cultural diversity (0/431) Facilities (0/312)and Quality of place and region(0/488). Considering that the level of significance in the 5 studied variable is less than 0.05, there is a relationship between these 5 variables and creative tourism development. According to the study, all variables in explaining the development of creative tourism are not the same direction. As the standardized coefficient shows, the travel motivation factor with the impact factor (0/532) has the first rank and the facilities with the impact factor (0/276) have the least effect on the development of creative tourism. The results of the research show that if we want to develop creative tourism in Chalous, we must study the 5 variables studied and their components with a coherent and integrated planning so that we can improve the tourism and Consequently the environment of citizens, which requires serious attention of experts, And specialist in tourism, cultural heritage and handicrafts.
